We often hear about the paramount importance of diligence and perseverance in the legal profession. But what separates the high achievers from the rest isn't just hard work—it's also about overcoming procrastination, a trait that business development coach Steve Fretzin knows all too well. Through his 20 years of coaching, Fretzin has identified key strategies that allow lawyers to excel in their careers by embracing proactive behaviors.

Procrastination, as Fretzin notes, might offer temporary relief but inevitably leads to greater hurdles down the road. His mantra is clear: “Procrastination gives you a pass for today but hands you a problem for tomorrow. Action today clears a path for a smoother, easier future.” This belief stems from personal experience, observing not only his own past tendencies but also those of his teenage son, reflecting a cycle of behavior familiar to many.

The path to change, while daunting, begins with manageable steps. Fretzin advises starting small to avoid feeling overwhelmed. For instance, rather than aiming to secure ten new clients in a month—a daunting task—reaching out to three to five past clients for introductions is a more achievable goal. This approach lowers the psychological barriers to action, fostering a habit of completion and gradually building toward larger objectives.

Additionally, finding a reliable support system is crucial. Accountability, whether through mentors, coaches, or peers, helps translate good intentions into tangible results. Fretzin’s approach includes forming small groups of motivated lawyers who meet regularly to set goals and celebrate achievements, a practice that has proven effective across different areas, from fitness to professional development.

Moreover, Fretzin emphasizes the importance of behavior in shaping attitude. Breaking a commitment to oneself may not seem immediately consequential but gradually erodes self-confidence and perpetuates a cycle of unfulfillment. Conversely, meeting personal commitments can boost one’s self-esteem and reinforce a positive self-image, essential traits for anyone aiming to succeed in the competitive field of law.

In conclusion, the secret to success in law—and in life—is rooted in overcoming procrastination, setting realistic goals, seeking support, and maintaining integrity in personal commitments. As Fretzin astutely observes, the time and effort invested today are critical in preparing for the unforeseen challenges of tomorrow. For lawyers who recognize these challenges but hesitate to take the first step, perhaps it’s time to rethink and act. After all, a successful practice isn’t just about knowing the law; it’s about knowing oneself and continuously striving for improvement.