In the competitive world of law, young associates often find themselves trapped in a paradox similar to needing "4+ years of experience in FastAPI" just after it was invented. They're expected to bring in business without having had the chance to actually build any. But Alex Parkinson, a partner at Kellogg Hansen, discovered a clever workaround during his climb up the ladder: he wrote a legal treatise.

Parkinson's treatise on Multidistrict Litigation, now a reference published by PLI, started as a challenge during his clerkship to outdo a peer's goal to read an entire treatise. This effort turned into a valuable asset, making him a recognized name in a complex field that spans more than half the federal docket. This includes high-profile cases like opioid litigation and NFL concussions, areas that demand a deep understanding of procedural intricacies.

The treatise has proven to be more than just an academic endeavor. It serves as a powerful marketing tool, solidifying Parkinson's reputation as an expert in a lucrative niche. Historically, authoring a leading text has elevated lawyers at Kellogg Hansen into positions of authority, as seen with founders Michael Kellogg and Peter Huber during the Baby Bell years.

For young lawyers, the path to developing a "book of business" may seem blocked by endless document reviews and junior tasks. However, as Parkinson's journey illustrates, creating influential written work can catapult an associate into the spotlight, attracting clients and establishing credibility early in their career.

Parkinson is already planning updates and expansions to his treatise in response to evolving federal rules and ongoing legal challenges, demonstrating that once you start contributing significant scholarly work, it can become a career-long commitment.

For those not ready to tackle a full treatise, there are other writing opportunities that can similarly enhance a lawyer’s profile and business potential. Whether it's articles, blog posts, or white papers, insightful content can make a significant impact.

In a profession where making a name for yourself can seem daunting, young lawyers should consider grabbing their pens. Writing might just be the most powerful tool in their arsenal, not only to showcase their expertise but also to build the foundations of their future in law.