At this year’s ILTACON, an event that showcases advancements in legal technology, Litera’s CEO Avaneesh Marwaha emphasized the importance of returning to the basics to enhance lawyer-client relationships. His company, a leader in legal tech, is pushing forward with innovations designed to free lawyers from mundane tasks, allowing them to concentrate more on their clients.

Marwaha explained that while technology is essential for improving efficiency and driving revenue, it is the fundamental lawyer-client interaction that truly differentiates a firm in today's competitive landscape. He pointed out that many law firms miss out on potential business by not engaging in effective cross-selling, recounting a personal experience where a firm failed to follow up on significant compliance work. “There’s so much unmet work sitting out there," Marwaha said, highlighting the opportunities that deeper engagement with clients could bring.

During ILTACON, Litera introduced a suite of new products that blend advanced technology with client-centric services. Litera One, a standout among these innovations, operates within the Microsoft ecosystem, which Marwaha praised for its security and reliability. This platform not only streamlines workflows but also ensures that pertinent data is easily accessible. For example, when a law firm partner receives an inquiry about their experience in a specific area, Litera One can instantly provide comprehensive data right within Outlook, using AI and experience data from Litera’s Foundation system.

Marwaha’s strategy involves utilizing technology not just for internal process efficiency but as a tool for enhancing client service. He termed this approach "maniacal client service," which mandates the use of AI to improve client interactions rather than focusing solely on profitability.

With Litera’s technology integrated so closely with Microsoft’s secure environment, Marwaha confidently asserts that their solutions are the safest route for professional legal work. His firm remains committed to this partnership, believing it provides the most robust framework for the future of legal practices.

For law firms interested in seeing how Litera’s solutions can transform their practice, demonstrations and full product details are available through their website. Additionally, Litera encourages viewing their complete company update from ILTACON to fully grasp the potential of their technology in fostering deeper lawyer-client relationships.