September 8, 2025

In the rapidly evolving world of legal technology, the buzzword causing the most stir lately is "Agentic AI." This term, while popular among consumer AI companies who boast about AI agents capable of autonomously making decisions such as booking reservations based on your horoscope, carries a different weight in the legal sector. Here, the excitement of venture capitalists and tech aficionados meets a wall of skepticism from legal professionals wary of "black box" decision-making systems, humorously equated with potential malpractice.
Despite the allure of the term, most agentic AI products in the legal realm are essentially sophisticated batch files loaded with expertly crafted chat prompts. This is a relief for legal professionals. The industry has invested heavily in ensuring these AI tools provide the best possible outcomes while minimizing the risk of errors—famously known as AI hallucinations. The real challenge often lies not in the technology itself but in the human interaction with it; poorly designed prompts can lead to poor or even erroneous outputs.
Recognizing the gap in understanding and communication between AI providers and the legal community, companies like Plat4orm and Lumen Advisory Group have stepped in with resources like their new report, “From Hours to Outcomes: The Legal Tech Executive Playbook for Value Creation in the AI Era.” This guide is designed to help tech vendors articulate the benefits of AI in terms that resonate with legal professionals, focusing on reliability, security, and efficiency rather than autonomy and replacement of human judgment.
The difference in communication styles between tech providers and legal professionals is stark. Tech entrepreneurs often emphasize how AI can replace human decision-making, celebrating the technology’s autonomy. In contrast, legal-focused communications prioritize security and the enhancement of human-driven processes, ensuring that AI tools are positioned as aids that generate strong initial drafts and not as replacements for human expertise.
This strategic shift in narrative from “hours saved” to “strategic capacity unlocked” aims to reframe the potential of AI in legal settings. It's about enhancing the lawyer's role, not diminishing it. A playbook like this serves as a much-needed bridge over the chasm of misunderstanding that can leave legal tech innovations sidelined, likened to a middle school dance where potential partners circle each other warily rather than engaging.
The lesson here? While AI holds transformative potential for the legal industry, its success hinges on clear, empathetic communication and a deep understanding of the professional landscape of potential users. As AI continues to evolve, so too must the dialogue around it, ensuring that all parties are aligned in their expectations and understanding, enabling a smoother integration of these powerful tools into high-stakes environments like law. This playbook may just be the responsible chaperone needed to guide the legal profession confidently onto the dance floor of AI integration.