In an exciting development for legal technology visibility in sports, Filevine has secured a helmet sponsorship deal with the NHL’s Utah Mammoth. The partnership marks another legal tech company making its mark in the world of professional hockey, following Clio’s jersey sponsorship with the Vancouver Canucks last year.

Filevine, known for its innovative legal tools like the Depo Copilot, will have its branding prominently displayed on both the home and away helmets of the Mammoth players. Additionally, the Filevine logo will be visible rinkside, particularly around the somewhat ironically fitting penalty box area.

The move is a significant one for Filevine, which has built a strong reputation for supporting personal injury law firms—a sector that humorously parallels the rough-and-tumble nature of ice hockey where the occasional skirmish is part of the game’s charm.

Sean Dowdle, Chief Revenue Officer at Filevine, expressed enthusiasm about the partnership. “Partnering with the Utah Mammoth is a unique opportunity to grow Filevine’s presence and support our local community,” said Dowdle. He highlighted the shared values between the two organizations, emphasizing a common dedication to performance and breaking barriers.

This partnership is not just a logo placement; it represents the growing trend of legal tech firms stepping into the broader cultural arena, previously dominated by major financial and lifestyle brands. It signals the increasing financial power and market influence of the legal tech sector.

For sports and legal tech enthusiasts alike, the collaboration will be on full display when the Utah Mammoth face off against the Vancouver Canucks on December 5, in what will be the first of three matchups this season. This game will not only be a clash on the ice but also a showcase of legal tech’s expanding role in mainstream sponsorships.

As legal technology continues to evolve and integrate into various facets of daily life, its foray into sports is a testament to the industry’s growth and its ability to engage with a broader audience. With Filevine now joining the ranks of NHL sponsors, it will be intriguing to see how this partnership evolves and what it spells for the future interactions between legal tech and sports marketing.