In the ever-evolving landscape of the legal industry, Biglaw firms are scrutinized and ranked by numerous metrics such as revenue, size, and quality of life. Yet, one of the most telling indicators of a firm's current relevance might just be how often they are Googled. In 2025, a new ranking sheds light on which Biglaw firms caught the most digital attention, from potential hires to curious clients and investigative journalists.

The Mad Clientist blog of BTI Consulting Group recently unveiled a list of the most searched Biglaw firms of the year, highlighting those that dominated public interest and online searches. The firms making the top of the list include DLA Piper, Jones Day, Kirkland & Ellis, Latham & Watkins, Orrick, Paul, Weiss, Perkins Coie, Sidley, and Skadden. These names are not only leaders in terms of deal-making and litigation but also stood out due to their political engagements – either supporting or challenging various actions by the Trump administration.

This surge in searches can be attributed to various factors. For instance, associates and partners might be looking up these firms for opportunities and salary benchmarks, or clients could be scouting for legal giants with a track record of handling high-profile cases. Additionally, the political stances taken by some of these firms have made them subjects of both media scrutiny and public interest, further boosting their searchability.

BTI further categorized other firms that saw significant search volume into groups titled “strongly searched” and “searched standouts.” This distinction helps in understanding the tiered levels of public and professional interest each firm attracted over the year.

As we move forward, it will be interesting to see how these search trends evolve and which Biglaw firms will dominate the digital space in 2026. For now, congratulations to the firms that achieved remarkable 'searchability' success in 2025, marking them as leaders not only in the courtroom but also in the vast, competitive arena of online presence.

For a detailed view of all the rankings and categories, you can visit the Mad Clientist’s full report on the most searched for law firms of 2025.