In an era where many lawyers are tied to the traditional billable hour, Dorna Moini, CEO of Gavel, champions a radical shift towards scalable legal products. Through her innovative approach, Moini argues that legal expertise should be viewed as an asset rather than a service metered by time. This transformation not only promises enhanced sustainability and profitability for legal practices but also significantly increases their societal impact.

In a recent episode of “Notes to My (Legal) Self,” Moini shared insights into her journey of creating Gavel, a no-code automation suite that allows lawyers to convert routine legal processes into automated services. These tools operate continuously, reaching a broader audience while ensuring consistent quality with minimal manual involvement. This shift was sparked by Moini's early experiences handling a domestic violence case, where she recognized the potential for automating the repetitive early stages of legal proceedings.

Moini's innovation extends beyond just technical automation. She emphasizes that these scalable legal products—like those developed by Arkansas family lawyer Brandon Haubert who created ArkansasLawNow.com—serve vital community needs while generating new revenue streams for lawyers. Haubert’s online tools provide critical legal assistance for custody and divorce cases to Arkansas’s 3 million residents, representing a significant departure from conventional legal service models which often overlook such scalable opportunities.

Furthermore, Moini details how the adoption of flat fees, combined with efficient delivery systems made possible through automation, can transform legal services into both a strategic and competitive advantage. Her platform, Gavel, has enabled the creation of diverse automated legal tools ranging from divorce packets to commercial lease reviews, demonstrating that scalability in legal processes can be achieved without intensive technological expertise from the lawyers themselves.

Central to Moini’s philosophy is the concept of productization of legal services. She argues that lawyers do not need to be tech-savvy to innovate; they simply need to rethink their approach to legal service delivery. By treating repetitive legal issues as opportunities for systematization, lawyers can create products that not only meet client needs more effectively but also operate independently of the lawyer’s time.

Dorna Moini’s visionary approach is a clarion call to the legal industry: adapt to the changing economic landscape by leveraging technology, or risk obsolescence. As legal practices evolve, those who embrace these scalable, efficient, and impactful models of service delivery will be the ones to thrive. The future of law, according to Moini, hinges on the industry’s ability to transform legal knowledge into enduring, accessible, and repeatable assets.