March 30, 2026


Jordan Furlong's TECHSHOW Keynote Highlights: The Future of Law Requires Entrepreneurship and Humanity

In the bustling corridors of the ABA TECHSHOW, keynote speaker Jordan Furlong unveiled a future for the legal profession that intertwines deeply with both artificial intelligence (AI) and intrinsic human values. His compelling presentation outlined a transformative vision where successful lawyers are not just advisors but also entrepreneurs and empathetic human beings.

Furlong's thesis pivots on the integration of AI in legal practices, which he believes will commoditize and mechanize legal services. This shift promises expanded accessibility and reduced costs but also a redefined role for lawyers. The essence of being a lawyer, according to Furlong, will no longer hinge solely on legal expertise but on the ability to form meaningful, trust-based client relationships.

Reflecting on a poignant real-world example, the speaker shared a story of a law firm chosen for a major litigation case over larger competitors because of their personal rapport with the client. The firm had fostered this relationship well before the litigation, emphasizing personalized interactions such as selecting client-specific book gifts annually.

This anecdote underscores Furlong's point that the essence of future legal success lies in human connections—being the person clients want in their "foxhole." It’s a narrative familiar to the profession but takes on new urgency in an AI-dominated landscape where traditional legal tasks may become automated.

Addressing the future training of lawyers, Furlong criticized current pedagogical models that focus on billing and task performance. He proposed a new paradigm akin to medical residency programs, emphasizing mentorship and real-world experience over theoretical knowledge.

The discussion also touched on creating a competence profile for lawyers and establishing performance standards that reflect their ability to serve clients holistically rather than just legally. This approach aims to cultivate not only skilled practitioners but also perceptive and responsive human beings who can navigate the complexities of human emotions and relationships.

The keynote not only highlighted the challenges posed by AI and technological advancements but also reiterated the perennial value of human touch in law. It's a reminder that in a profession often criticized for its stoicism and detachment, the most valued lawyers are those who are both astute and profoundly human.

Furlong’s insights serve as a crucial reminder of the evolving landscape of legal services, where being a successful lawyer means embracing the role of an entrepreneur and nurturing the capacity to connect with clients on a personal level. As the legal profession stands on the brink of a paradigm shift, these attributes may well define the next generation of leading lawyers.