August 13, 2026

If you're gearing up to start law school, odds are you've already received a reading list filled with casebooks and introductory texts on contracts to help you think like a lawyer from day one. While this traditional advice is certainly valuable, it might not be entirely sufficient for the modern legal landscape.
The truth is, the most crucial reading you can do this summer won't be found on any syllabus. It involves understanding how to present yourself as a future legal professional in a world where merit alone doesn't cut it anymore. As the legal field evolves, platforms such as LinkedIn and TikTok, along with AI tools like ChatGPT, are increasingly influencing how lawyers are perceived and how their knowledge is assessed and valued.
Law school is not just about learning to practice law; it's also about learning to be understood and interpreted by others. Many students focus primarily on their grades and internships, but personal branding and visibility are becoming just as important. The standout students are those who not only excel academically but also actively shape and communicate their legal perspectives.
This doesn't mean you need to become a relentless content creator. Rather, it's about clarity and accessibility in how you communicate your interests and thoughts on legal issues. Can others easily discern your focus areas within the law? Do they get a clear sense of your analytical style? Are you visible to those seeking insight on topics you are passionate about?
The process begins uncomfortably but simply: start writing. Write about a case, share your thoughts on recent legal developments, or pose questions publicly about issues you're still exploring. This practice, even done modestly, helps you transition from sounding like a student to sounding like a lawyer.
Moreover, creating a visible body of work not only raises your profile but also hones your legal skills. It demands clarity and encourages you to take definitive stances rather than hiding behind legal jargon, thus accelerating your development of skills that law school aims to teach.
Remember, while traditional study and preparation are irreplaceable, they should not be your sole focus. Upon graduation, your challenge will not just be about what you know, but also whether people know you for your expertise.
So, by all means, dive into your casebooks this summer. But also take the time to read the room and think about how you want to be perceived in the legal community. This approach might just be the most valuable preparation for your law career, setting you apart even before your first day of class.