In an unprecedented move last week, former President Donald Trump, flanked by Silicon Valley’s tech titans, signed an agreement to rename 'artificial intelligence' to 'super intelligence'. This renaming effort, which Trump insists is crucial, has sparked widespread controversy and confusion.

The term 'artificial intelligence', familiar and well-established since the 1950s, was apparently not grand enough for Trump, who has a history of rebranding entities to project a sense of new leadership. Examples from his presidency include the NAFTA to USMCA transition, and more whimsically, renaming the Gulf of Mexico to the Gulf of America.

Critics argue that the name change from AI to SI (Super Intelligence) does little to address the pressing issues surrounding AI technologies, such as ethical concerns and liability for damages caused by autonomous systems. In fact, when questioned about these issues, Trump diverted the conversation to the rebranding, ignoring the substantive concerns.

The Department of Justice, following presidential orders, has begun using the term SI. This has led to a series of embarrassing blunders, including a press release that mistakenly spelled "United States" incorrectly. Despite these efforts, the new term has struggled to gain traction, with many in the tech and legal sectors continuing to use the original terminology.

Trump's frustration with the slow adoption of 'SI' boiled over in a recent post on Truth Social, where he labeled those who refuse to embrace the new terminology as "enemies of the state". This extreme reaction has drawn comparisons to Nixon’s infamous enemies list, but with a technological twist.

The insistence on renaming AI to SI appears to be more of a personal crusade for Trump than a well-considered policy decision. It has not only failed to address the real issues surrounding AI but has also led to ridicule and resistance from various quarters.

As Trump's post-presidential antics continue, the effectiveness and acceptance of his AI rebranding effort remain dubious. With tech leaders and legal experts largely ignoring the directive to adopt the new terminology, it seems 'super intelligence' might not be so super after all.

In the realm of AI development, major players like OpenAI and Harvey.ai, along with Canadian company Thomson Reuters, continue to use the term AI, subtly defying Trump’s decree. As hours turn into days since his declaration, the tech world’s response remains predominantly indifferent. The future of 'SI' hangs in the balance, dependent on more than just the whims of one man.